In January 1987, Rhonda Anderson, from Montana, had taught a mother’s group about her tradition of preserving family stories in keepsake albums. She was stunned to learn that these mums actually kept their photos stuffed in drawers, boxes, and under the bed. Determined to help them capture and tell their stories, Rhonda called a Minnesota-based album manufacturer to place an order for 40 albums … these were the only albums her family had ever used, and she loved them. It was after business hours when company executive Cheryl Lightle picked up the phone to take a message. Rhonda and Cheryl talked about the presentation and began to explore the possibilities. From that phone call came their vision that one day there would be millions of people learning how to preserve family memories and celebrate their stories. In July 1987, Creative Memories’ first Consultant signed on. The company now has tens of thousands of Consultants worldwide who make a difference in the way people remember, celebrate, and connect. And it all started with one simple phone call.

Top: Cheryl (left) and Rhonda re-enact “The Call.” Above: Rhonda (left) and Cheryl turned their after-hours phone call into a meaningful business venture.